UNDO
promoting a Carbon removal business’s prize win
BRIEF
When Undo won $5 million from the coveted Xprize, they came to Harpswood for help promoting the win.
Our brief was to spread the award news and raise awareness for the business across UK, US and Canadian media. We were also asked to raise the Profile CEO Jim Mann and build long-term media relationships for the business.
APPROACH
We worked with UNDO to shape a compelling story around the win and future plans. Releases were tailored to each region and pitched to national, regional and trade media.
RESULTS
We delivered standout coverage on both sides of the Atlantic.
We landed an interview for UNDO’s CEO with The Times that resulted in a standout feature in print and online.
Coverage soon followed with Bloomberg, The Washington Post, The Wall Street Journal, Forbes and TechCrunch.
Articles were also secured in key regional Canadian titles The Whig Standard and Kingstonist.
We landed 20 articles in total for the prize win. We also secured an interview with the FT - a real win for UNDO as this was their first interaction with the top-tier global title.
