UNDO
PROMOTING A CARBON REMOVAL BUSINESS’S XPRIZE WIN
BRIEF
PROMOTE UNDO’S WIN FROM THE COVETED XPRIZE.
Our brief was to spread the award news and raise awareness for the business across UK, US and Canadian media. We were also asked to raise the profile of CEO Jim Mann and build long-term media relationships for the business.
APPROACH
WE WORKED WITH UNDO TO SHAPE A COMPELLING STORY AROUND THE WIN AND FUTURE PLANS.
Releases were tailored to each region and pitched to national, regional and trade media.
RESULTS
WE SECURED STANDOUT COVERAGE ON BOTH SIDES OF THE ATLANTIC.
We landed an interview for UNDO’s CEO with The Times that resulted in a standout feature in print and online
Coverage soon followed with Bloomberg, The Washington Post, The Wall Street Journal, Forbes and TechCrunch
Articles were also secured in key regional Canadian titles The Whig Standard and Kingstonist
We landed 20 articles in total for the prize win. We also secured an interview with the Financial Times - a real win for UNDO as this was their first interaction with the top-tier global title
“Harpswood has the energy of a start-up and the international reach of an established and well-run agency. With only three weeks to turn the campaign around, the team landed brilliant coverage in the UK – including a prominent piece in The Times and an interview with the Financial Times.
The winners announcement clashed with the Canadian election – but Harpswood never stopped pushing and landed great coverage in every territory.”