KRAKEN
THE INTELLIGENT UTILITY SOFTWARE
BRIEF
POSITION KRAKEN AS THE IOS OF ENERGY.
Target senior leaders and influential commentators in energy, utilities, tech and business across the UK, Italy and Spain.
APPROACH
WE’VE USED A RANGE OF TACTICS TO RAISE KRAKEN’S PROFILE AS THE MOST INTELLIGENT UTILITY SOFTWARE ON THE MARKET.
From profiling and press release announcements to background briefings with key journalists - we’ve told the story of Kraken’s ability to transform customer service and lead the energy flexibility sector.
RESULTS
KRAKEN’S MEDIA PRESENCE CONTINUES TO GAIN MOMENTUM ACROSS THE UK, SPAIN AND ITALY.
CEO Amir Orad’s roundtable with several senior Bloomberg journalists was a standout win for Kraken
We have secured national, broadcast, trade and regional coverage in the UK for five spokespeople in the business in leading titles like The Times, Sky and Forbes
We’ve also secured fantastic coverage in key Spanish outlets, including Forbes Spain, El Español, Europa Press, Diario Siglo XXI, and Demócrata
A standout moment was landing a piece in Forbes Spain spotlighting Kraken surpassing 2 gigawatts of domestic energy assets managed from its platform
In Italy, a key highlight has been securing an interview with national broadcaster Sky Italia at the Energy Tech Summit, where Kraken shared its approach to optimising energy use and its commitment to continue driving innovation
We have also secured targeted coverage in top Italian news outlets such as Il Sole 24 Ore, Everyeye and Channel City
Our trade-focussed efforts across the UK and Europe have raised Kraken’s profile among its key audiences and increased its sales connections
Trade coverage has been secured in influential industry publications like Business Green and Smart Energy International in the UK, El Periódico de la Energía in Spain, and Energia & Mercato and Innovation City in Italy
