MYEDSPACE
MAKING QUALITY EDUCATION MORE ACCESSIBLE
BRIEF
BUILD BACK-TO-SCHOOL BUZZ FOR MYEDSPACE AND ITS SERIES A RAISE.
Raise brand awareness among parents, kids, teachers and investors. Build credibility for co-founder Sean Hirons and establish MyEdSpace’s teachers as trusted voices in education. Shout about their Series A fundraise.
APPROACH
ESTABLISH MYEDSPACE TEACHERS AND ITS CO-FOUNDER AS GO-TO INDUSTRY VOICES.
We used the UK’s summer exam results days as a hook to get MyEdSpace teachers and their expertise in front of the general public. We then built on this momentum by pitching Sean as an industry expert and announcing the company’s series A fundraise.
RESULTS
39 PIECES OF COVERAGE WITHIN THE FIRST THREE MONTHS, FROM NATIONAL HEADLINES TO REGIONAL RADIO.
Six of MyEdSpace teachers offered practical advice to students and parents, featuring in 16 regional, national and broadcast hits
Interviews featured across LBC, plus a variety of regional outlets including: BBC Radio Manchester, BBC Radio London, BBC Radio Bristol, BBC Radio Wiltshire, and BBC Radio Gloucestershire
Co-founder, Sean, featured in The Sunday Times discussing the rise in paid-for tutoring, was spotlighted in The Times’ “Six from the Best” column, and named TechRound’s “Founder of the Week”
We secured an exclusive with The Times to announce MyEdSpace’s Series A fundraise, followed by 15+ additional pieces in leading tech and startup media including UKTN, Strictly VC, Startups Magazine and Tech.eu
“As a fast-growing startup, it is vital that our partners work as quickly as we do. Harpswood started with us just ahead of the back-to-school season and they landed results within two weeks. Their media training sessions are excellent - and have made a real difference to us and our teachers. They helped us generate national coverage for our Series A raise, adding a strong narrative to the story about our global expansion. The team are proactive, sharp and genuinely invested in what we are building. My only regret is that I did not start working with Harpswood sooner."