TENZING
MORE THAN JUST AN ENERGY DRINK
BRIEF
INCREASE THE BRAND PROFILE OF NATURAL ENERGY DRINK DISRUPTOR TENZING AND ITS CEO, HUIB VAN BOCKEL.
Secure media coverage to support the B Corp’s business growth and international expansion.
APPROACH
DELVE INTO HUIB’S BACKGROUND AS AN ARDENT ENVIRONMENTALIST, HIS LEADERSHIP STYLE, AND HIS INSPIRATION FOR LAUNCHING THE BUSINESS.
Prep key lines for Huib on carbon footprint labelling to engage in topical news stories. Prepare for the launch of TENZING’s second annual Knowvember campaign, encouraging more brands to share their carbon impact and educate consumers.
RESULTS
WE SECURED PROFILE COVERAGE FOR HUIB ON THE LONDON STANDARD’S ‘HOW TO BE A CEO’ PODCAST WITH THE HEADLINE ‘WHY TENZING’S CEO BLEW THE MARKETING BUDGET ON BINS FOR NEPAL’.
Huib featured in the Financial Times’ Corporate Culture section detailing his quirky leadership style and how he uses buddhist practices in the workplace
Profile interview with Huib spotlighting his entrepreneurial journey and the lessons learned along the way
Comment in City AM print and online calling for mandatory carbon labelling across the food and drinks sector
Knowvember campaign coverage featured in the Evening Standard, Mail Online and key industry trades, as well as Huib being interviewed live on LBC about carbon labelling. The campaign culminated in a summit with a panel discussion moderated by a national environment reporter secured by us
“Harpswood integrated themselves into our team and became an extension of TENZING almost immediately. They generate top tier interviews, are tapped into the news agenda, and know how to land coverage on topics that we care about. They’re always willing to roll up their sleeves and get stuck in, and most importantly, they match our enthusiasm and determination.”