CLIMATE CONNECTION
ESTABLISHING CLIMATE CONNECTION AS THE HOME OF THE UK’S CLIMATE ‘DOERS’
BRIEF
RAISE THE PROFILE OF JULIETTE DEVILLARD AS THE KEY CONNECTOR OF THE UK’S MOST EXCITING INNOVATORS.
Tell Climate Connection’s story to key audiences to build awareness and credibility.
APPROACH
EXCLUSIVE IN-PERSON INTERVIEW ACCESS TO STARTUPS & CLIMATE COMMUNITY
From inviting key media to attend events, to offering speed pitching for startups in the community and arranging exclusive interviews at events, we’ve led a proactive press office for the organisation.
RESULTS
TARGETED, QUALITY COVERAGE LANDED FROM BEFORE DAY ONE
Landed coverage in Sifted before the contract was signed, and had journalists from Business Insider and the FT join events
Profile-raising coverage secured in titles including The Times, TechRound and Maddyness
We’ve pushed back against anti-climate rhetoric by landing opeds and podcast appearances, including a trending ‘most read’ article in Business Green
We’ve taken care to land coverage in key titles read by potential corporate sponsors, a core audience for Climate Connection
“Working with Harpswood has been one of the most energising partnerships we’ve had. They’ve shown us, time and time again, what it looks like when a PR team is genuinely invested in founders and in the ecosystem they serve.
They’ve also extended that same commitment to our wider community. As our PR community partners, they show up at our monthly events to run free office hours for founders and offer practical, expert guidance. On top of that, they’ve built a sliding scale of PR services specifically for early-stage businesses, making high-quality PR genuinely accessible to startups who need it most.”