YO-GO
ACCELERATING THE LAUNCH OF THE UK’S FIRST PAY-AS-YOU-GO ELECTRIC BUGGY
BRIEF
DRAW ATTENTION TO THE LAUNCH OF YO-GO’S ELECTRIC BUGGIES IN LONDON.
Target influential national titles and key regional press with the news. Position Yo-Go as an innovative alternative to e-scooters and e-bikes - the safest, cheapest and greenest way to get around the city.
APPROACH
WE GOT STRAIGHT TO WORK CALLING OUR NATIONAL CONTACTS TO GENERATE INTEREST IN THE LAUNCH.
We crafting a press release based on early feedback that highlighted Yo-Go’s trial of neighbourhood electric buggies as as the world’s first. We also invited top-tier journalists to test a Yo-Go buggy for themselves…
RESULTS
FROM TWO ARTICLES IN THE TIMES TO A SEGMENT ON BBC LONDON, YO-GO’S BUGGIES RECEIVED AN EARLY WAVE OF INFLUENTIAL MEDIA COVERAGE.
The Guardian, Mail Online, BBC News Online, Forbes, The London Standard and Metro all covered Yo-Go’s London launch with plenty of pictures of the eye-catching yellow buggies
The Times’ London Editor Andy Silvester came to Hammersmith to give a Yo-Go buggy a test run, describing the experience in his article as “extraordinarily good fun”
A broadcast segment on BBC London that featured one of Yo-Go’s first London customers was followed by a feature on BBC News Online
We secured 22 pieces of national, regional and industry coverage and counting…
…and Yo-Go’s team received thousands of new sign-ups to the Yo-Go app following our announcement
“When Yo-Go launched, no one knew who we were. Then the Harpswood team got involved. We had a conversation about the fundamentals of the business and what we wanted to be known for. Within days, Harpswood had landed an interview with the BBC. A piece ran on BBC London. And then everything went mad!
Harpswood used that initial piece of BBC coverage to generate more interest. Suddenly our Yo-Go buggies were everywhere in national media – and we were officially on the map. Working with Harpswood completely changed the trajectory of the business.”