ISEMBARD
EARNING CREDIBILITY FOR THE PRECISION MANUFACTURING FRANCHISE BUSINESS AS IT GATHERED MOMENTUM FOR SERIES A
BRIEF
BUILD ISEMBARD’S REPUTATION THROUGH POSITIVE MEDIA COVERAGE AS IT AIMS TO KICKSTART A ‘SECOND INDUSTRIAL REVOLUTION’
Highlight the business’s unique franchise model and innovative MasonOS software as it rapidly expands in the UK, US and Europe and lands a key fundraising milestone.
APPROACH
WE USED A COHESIVE PR STRATEGY TO POSITION ISEMBARD AS AN AUTHORITY ON MANUFACTURING AND DEFENCE TOPICS
From profiling calls, op-ed articles, site visits and press release announcements, we highlighted how Isembard has disrupted the manufacturing industry.
RESULTS
WE RAPIDLY BUILT ISEMBARD’S PROFILE BY SECURING SIGNIFICANT TOP TIER COVERAGE, INCLUDING STUNNING RESULTS FOR ITS SERIES A RAISE ANNOUNCEMENT
Harpswood landed coverage on the South West’s BBC Spotlight for Isembard’s first franchise factory in Exeter. We landed more coverage for Shaun Rowcliffe, owner and general manager of Isembard’s Exeter factory with two hits in The Times, including one on a very busy Budget day.
Harpswood helped build the profile of Founder and CEO, Alexander Fitzgerald, with quotes in The Telegraph over finance for British security start-ups and an opinion piece on the LBC website.
The announcement of their $50m Series A close saw another wave of coverage - 76 pieces in total. The story was covered exclusively by Sky News before being followed widely in UK, US, German, and Ukrainian media - including Sifted, Axios and Fortune.
