FURBNOW
MAKING FURBNOW THE TRUSTED VOICE ON FUTURE-PROOFING HOMES
BRIEF
ESTABLISH FURBNOW AS THE GO-TO PARTNER FOR THOSE WANTING TO FUTURE-PROOF THEIR HOME AND MAKE HOME ENERGY UPGRADES.
Land coverage that reaches potential target homeowner customers and policymakers.
APPROACH
RAISE CEO BECKY LANE’S PROFILE AS AN INDUSTRY EXPERT AND PROVIDE USEFUL ADVICE FOR HOMEOWNERS
We responded quickly to relevant government announcements such as the Warm Homes Plan. We shared tips on how to make your home healthy in 2026 and how to protect them for the future. Quick reactions to relevant consumer news stories also meant we positioned Furbnow as a reliable source for those struggling with faulty homes or ongoing issues.
RESULTS
STRONG RESULTS ROLLING IN WITHIN DAYS OF A SIGNED CONTRACT.
In our first week, we landed coverage in the Financial Times and Homebuilding & Renovating with fast, relevant comments on the Autumn Budget.
By month two, Becky was interviewed by BBC West Midlands for TV, radio and online in response to a persistent home flooding issue showing how Furbnow can help homeowners dealing with home issues.
We’ve built Furbnow’s profile targeting titles read by homeowners looking to renovate in the likes of Ideal Home, Livingetc and Good Housekeeping. Becky is now being quoted regularly in this target media.
“Working with Harpswood has been a breeze. In just two months, we've refined our messaging and they've been successful in raising our profile in the media. We've already been on TV, radio and featured in print. They've also landed us online features in key publications read by our target audience. We're well on our way to being established as a market leader and we can't wait to see what comes out next!”