OCTOPUS ENERGY
DELIVERING COMMS FOR BRITAIN’S BEST ENERGY COMPANY FROM STARTUP TO £9BN GIANT
BRIEF
OUR BRIEF FROM OCTOPUS IS WIDE-RANGING.
We focus on elevating CEO Greg Jackson’s profile as a leading UK business figure; highlighting Octopus Energy’s world-leading innovation and technology; and showcasing its unrivalled customer service.
APPROACH
WE ACT AS AN EXTENSION OF THEIR TEAM AND ALWAYS AIM HIGH.
We work closely with Octopus’s in-house team to maximise the constant stream of news coming from the business. From supporting with international expansion, advising on strategy and messaging to crafting engaging releases and announcing new partnerships and innovations.
Our MD James has helped steer Octopus Energy’s communications over eight years as it has transformed from an ambitious startup into a multi-billion-pound business driving the green energy revolution.
RESULTS
FROM AGENDA-SETTING COVERAGE PUSHING FOR THE GLOBAL DECARBONISATION OF HEAT TO TELLING THE STORIES OF HEAT PUMP CUSTOMERS AND EV DRIVERS - WE’VE SECURED IT ALL.
Octopus Energy’s CEO Greg Jackson became the media’s go-to voice during the energy crisis, setting Octopus apart from its competitors
Desert Island Discs is the gold standard of personal profile coverage - it lifts the interviewee above the world of business and into the establishment. Harpswood secured a slot for Greg, which was warmly received by 3million Radio 4 listeners
Greg Jackson’s interview on BBC’s CEO Secrets in 2021 was read more than 2million times in 48 hours. It was the second most-read piece on the BBC news app that day and it created a social media frenzy. Greg received dozens of international media requests following the publication and it’s still referenced today
We’ve landed numerous keynote speaking opportunities at global events and supported with high-profile political and media visits
Our work to announce investment from Al Gore’s Generation fund secured 350 pieces of news coverage, from Bloomberg, The FT and The Times to TechCrunch, Mail Online and Sky News
In 2023, Octopus asked if we would expand internationally and run their press offices in the US, Germany and Italy. We made key hires in all countries and the results have been described by Octopus as ‘transformational’. Read more about our work for Octopus in the US here
“Octopus doesn’t use agencies, for creative or media, as I believe efficiency and creativity come from within... but somehow, James has always persuaded me that a PR agency should be my exception to the rule. And you’re not just sold a dream. He hires people who share his attitude.
He’s worked with me to steer Octopus's PR from 50k customers to more than 3million. He’s been a pivotal comms lead in our global expansion.”