GEOPURA
RAISING THE PROFILE OF A BRITISH HYDROGEN PIONEER FOLLOWING A £275M ACQUISITION
BRIEF
BUILD GEOPURA'S REPUTATION IN SUSTAINABILITY MEDIA AND RAISE AWARENESS OF ITS ACQUISITION IN NORTH AMERICA.
Following its acquisition by Canadian fuel cell technology company Ballard Power Systems, GeoPura needed support raising its profile to a wider audience.
Our brief was twofold: build GeoPura's reputation in sustainability and environmental media, then raise awareness of the deal's completion among business and investor audiences in Canada and the US ahead of Ballard's Investor Day.
APPROACH
WE DEVELOPED A TWO-PHASE PR CAMPAIGN TO REACH DIFFERENT AUDIENCES ON BOTH SIDES OF THE ATLANTIC.
We first focused on securing sustainability and environmental coverage, showcasing how GeoPura's hydrogen technology is replacing diesel generators across various industries including construction and live events.
We then turned our attention to North American media, developing pitches around the acquisition's commercial significance and the growth opportunities it creates for both businesses.
RESULTS
39 PIECES OF COVERAGE ACROSS NATIONAL, INTERNATIONAL AND SPECIALIST MEDIA
National and international business media: Coverage in Bloomberg which was syndicated in Fortune, The Times, BNN Bloomberg, SustainableBiz Canada and Business in Vancouver
Sustainability and clean energy media: Coverage in BusinessGreen, Energy Live News, Renewable Energy Magazine, H2 Invest, AZoCleantech and Sustainable Business Magazine
Industry trade media: Coverage across hydrogen, engineering and industrial titles including Fuel Cell Works, H2 Tech, Machinery Market News, Access All Areas and Materials Recycling Week
