VOLT QUADS
LAUNCHING THE FIRST UK-MANUFACTURED ELECTRIC QUAD BIKE
BRIEF
LAUNCH THE VOLT QUADS VQ, THE UK'S ONLY BRITISH-BUILT ELECTRIC QUAD BIKE FOR FARMERS
Target influential farming and landowner trade outlets, as well as key regional Devon press with the news. Position Volt Quads as a British-built electric quad bike designed for serious use in hard terrain. Position Fred Chugg, the designer of the bike as an expert in what British farmers are looking for.
APPROACH
WE TARGETED KEY REGIONAL AND FARMING CONTACTS TO GENERATE BUZZ IN THE RELEVANT COMMUNITIES
We wrote a press release highlighting Volt Quads' British-made credentials and framing electric quad bikes as a must-have for farmers affected by fuel prices in the wake of the war in Iran. We also pitched out interviews with Fred as a farmer who understood that his peers needed a bike that was built to last.
RESULTS
FROM ARTICLES ACROSS FARMING AND LANDOWNING TRADES TO AN INTERVIEW ON BBC RADIO DEVON, THE VOLT QUADS VQ MADE A SPLASH IN THE OUTLETS WHERE IT REALLY MATTERED.
We landed coverage across a range of farming and landowner trade outlets, the exact audience that Volt Quads was looking to hit, being covered by Scottish Farmer, Forestry Journal, Turf Matters, Farmers Weekly and Landscaping Matters.
The news was also covered across several regional titles, highlighting Volt Quads as one of the most exciting businesses in Devon.
The news was covered in Western Morning News, North Devon journal and South West Farmer. The highlight here was a broadcast segment in BBC Radio Devon for Fred who went into detail about the inspiration behind the design of the Volt Quads VQ.
