CLIMATE X
FORECASTING AND MITIGATING CLIMATE RISK
BRIEF
BACKED BY DELOITTE AND PALE BLUE DOT, CLIMATE X WANTED TO BECOME KNOWN AS THE AUTHORITY ON CLIMATE RISK FORECASTING AND MITIGATION.
They also wanted to showcase the capabilities of their cutting-edge analytics tool, Spectra, to national and international journalists.
APPROACH
WE QUICKLY SAW THE HUGE POTENTIAL IN CLIMATE X’S DATA.
We worked with Climate X’s experts to build a series of data-led weather stories and introduced the team to leading journalists - from national environment reporters to finance editors.
RESULTS
THROUGH OUR NETWORK, WE ARRANGED A BRIEFING FOR CLIMATE X’S CEO AND LEAD SCIENTIST AT BLOOMBERG’S OFFICES WITH SEVEN OF THEIR CLIMATE TEAM.
The Bloomberg briefing resulted in a piece on the rising issue of subsidence in London - and forged ongoing media relationships for Climate X
We went on to secure Spectra demos for senior journalists at Reuters, Sky News, The Independent, Business Insider, and key tech and real estate publications across the UK and US
We collaborated with Sky News on a TV package on UK infrastructure that will be worst affected by climate change – where the broadcaster filmed key spokespeople from Climate X in their London HQ
Further national coverage landed with Reuters, Sky News and i News - and a detailed opinion piece by CEO Lukky Ahmed in FTAdviser
