PACKFLEET
DELIVERING BETTER EXPERIENCES
BRIEF
SHOUT ABOUT DELIVERY DISRUPTOR PACKFLEET AND ITS RAPID GROWTH IN THE MEDIA.
Raise the profile of CEO and co-founder Tristan Thomas. Drive recruitment, generate new customers and attract future investment in the startup.
APPROACH
CALL OUT COMPETITORS’ BAD BEHAVIOUR OPERATING IN A BROKEN MARKET.
Showcase Tristan’s founder story, drawing on his experience at successful startups and working with business press to land in-depth profile pieces.
Pitch the business’s Series A fundraise exclusively to trusted contacts with carefully-considered messaging to control the narrative. Use Packfleet’s compelling brand values to secure impactful coverage across national and trade media.
RESULTS
WE LANDED A HERO PIECE OF COVERAGE IN THE LONDON STANDARD, PACKFLEET’S TOP TARGET, WITHIN A MONTH OF OUR ENGAGEMENT.
The London Standard piece introduced Packfleet as an alternative delivery service to Londoners - which saw a new merchant to sign up within an hour of the article’s publication
Further top-tier coverage soon followed, including a CEO profile for Tristan in Forbes and an exclusive interview with The Times
We landed top exclusives for the funding round - with Tristan announcing the news live on Sky News Business Live with Ian King
We landed the online exclusive in Reuters because of the international reach and this was published shortly after the live broadcast interview
After the exclusives went live, we sold in the news far and wide and key targets like Sifted and Fortune
Business trade coverage celebrating the the company’s sustainability mission and recent achievement of B Corp status
We organised a senior team photoshoot for Packfleet, with the delivery vans and merchant goods. These striking photos were used across outlets
Temp job roles listed in The Sun’s ‘Sunemployment’ feature, promoting driver benefits and helping with employee recruitment which is a focus as Packfleet scales
Steady cadence of logistics, business, automotive and tech trade coverage, celebrating new staff appointments and covering company updates
“The Harpswood team impressed us with the quality of top tier media coverage results they can achieve in a short timeframe. Packfleet is growing rapidly, so the national media interviews have given us an opportunity to show off what we’re doing and what makes us special. Harpswood is plugged into the news agenda and gets on with the job at hand, which is why we value our partnership.”