BE.EV
SUPERCHARGING THE NORTH WEST’S LEADING EV CHARGE NETWORK
BRIEF
ESTABLISH BE.EV IN THE MEDIA AS THE CHARGE POINT OPERATOR TO PARTNER WITH.
Promote their work with both the public and private sectors to attract prospective clients.
APPROACH
EMBED OURSELVES INTO THE SALES AND OPERATIONS TEAMS TO IDENTIFY THE MOST NEWSWORTHY DEALS.
Coordinate photoshoots with local partners and develop a host of interesting stories for local media. Launch a relentless programme of reactive commentary on all things EVs.
RESULTS
WE CONSISTENTLY EXCEEDED KPIS, DELIVERING STRONG LOCAL COVERAGE FOR BE.EV’S LATEST PROJECTS AND NATIONAL INTERVIEWS FOR CEO ASIF GHAFOOR.
We secured a standout interview for Be.EV’s CEO Asif Ghafoor on BBC Breakfast - as well as BBC Midlands Today and an article in Mail Online on EV charging cable theft
Other national coverage highlights have included comments from Be.EV’s spokespeople on topical charging stories in The Times, The Daily Express, The Daily Telegraph, Mail Online, The Sun, GB News, and others
Strong relationships have been established with all of Be.EV’s key regional targets including Manchester Evening News, Place North West, About Manchester and Prolific North
Our consumer PR activity delivers strong regional results, too. Following our announcement on Be.EV’s new charge points in Chesterfield, it became the second most-used site in Be.EV’s 800+ network
Op-eds have been placed in targeted industry publications, showcasing Be.EV’s expertise to the company’s key sectors
Our levels of coverage have attracted inbound interest from European journalists looking to interview Be.EV as a leading voice for the UK’s EV industry
“Harpswood hit the ground running from day one and has supported us across the board. From crisis comms to site launches; from getting our CEO on the BBC Breakfast couch to newsjacking opportunities and much more - Harpswood has been instrumental in driving Be.EV’s success from its early days to where we are now. They’re a committed team who have challenged us when needed, and are great fun to work with.”