AIMHI EARTH
USING EDUCATION TO IGNITE CLIMATE ACTION
BRIEF
RAISE AIMHI EARTH’S PROFILE TO CUSTOMERS.
Make AimHi Earth known as the inspiring go-to green training provider for corporates and large enterprises using education to ignite action.
APPROACH
SET THE RIGHT PR FOUNDATIONS IN PLACE.
AimHi Earth had never worked with a PR agency. We kicked off with an immersion session to understand every aspect of the business and their PR needs.
Our first focuses were to prep a PR plan to announce their recent £1million investment and profile co-founders Matthew and Sarah.
RESULTS
WE LANDED AN OPPORTUNITY WITH THE TIMES TO DISCUSS GREEN UPSKILLING IN THE WORKPLACE.
We secured a coveted profile interview for AimHi’s co-founder Sarah Humphrys with Jane Hamilton, Work and Careers Editor at The Times. The resulting article highlighted the demand for green upskilling in the workplace while positioning AimHi Earth as a leading training provider in the field
We went on to secure 36 pieces of coverage for AimHi’s fundraise across leading tech, business, environment and investment trades
We invited a Business Insider journalist to take one of AimHi’s climate crash courses, which resulted in a feature on the site
“Harpswood impressed us from the start. The team immediately took the wheel, guiding us to get the most out of our partnership and delivering quality coverage within weeks, including a stand-out feature in The Times business section. Harpswood clearly cares about their clients and that attention shines through.”