EARTH WARRIORS
BRINGING CLIMATE INTO THE CURRICULUM
BRIEF
RAISE EARTH WARRIORS’ MEDIA PROFILE AND LEAD THE PLANNING FOR THEIR PARTNERSHIP ANNOUNCEMENT WITH GLOBAL CHILDREN’S CHARITY THEIRWORLD.
APPROACH
WE USED REACTIVE PITCHES TO ENGAGE IN CLIMATE EDUCATION CONVERSATIONS AROUND COP27.
Working closely with Theirworld, we developed a media strategy to announce their partnership that would bring a climate curriculum to 20 schools across Zambia and Botswana.
RESULTS
COVERAGE IN LEADING INDUSTRY TITLES AND AN INTERVIEW OPPORTUNITY WITH THE SUNDAY STAR TIMES.
National coverage in The Independent and an interview opportunity with The Sunday Star Times
Front cover and lead interview in Sustainable Business Magazine
Op-eds by founders Keya Lamba and Shweta Bahri in key education titles Independent Schools Magazine and Schools Week
Business profiling coverage in Maddyness and an in-depth interview on Startups Magazine’s The Cereal Entrepreneur podcast
An interview opportunity with The Sunday Times for the Theirworld partnership, a podcast interview with Sci Dev Net’s Africa Science Focus, as well as coverage in EU Startups, Africa Focus and Africa in News
