STRATEGIC COMMUNICATIONS
WHO IS IT FOR?
Fast-growth startups, scaleups or established businesses looking to raise their profile and build their long term credibility with specific audiences.
SECTORS WE SUPPLY:
Climate tech | Tech-for-good | Renewable energy | Electric cars | Decarbonisation | Space | Health education | Engineering
WHAT’S IN THE SERVICE OFFERING:
A strategic approach focused on your target audiences and the messages you want to land with them
Journalistic expertise. Harpswood is an agency comprised of former senior journalists who have more than 50 years’ of national media experience between them. We understand the rhythm of the news agenda and how the media thinks and acts
Draft and distribute press releases that are written clearly and concisely
Develop clever and creative news hooks that will attract the attention of journalists
Mould your company milestones into media stories
Launch new products or services through media pitches and press releases
Build comprehensive and accurate media lists to ensure your stories are going to the right journalists
Land interviews with key journalists for your founder and senior leaders
Draft briefing notes to ensure your founder is prepared going into those interviews. This will include relevant details about the publication and the journalist, including their position on relevant subjects
Constantly monitor and analyse the news agenda to secure media opportunities for you – a process known as newsjacking
Spot opportunities for you to send letters to editors and draft them to match the house style of the publication
Draft thought leadership content – also known as op eds, opinion pieces or bylines – for your business’s leaders to build their expertise in specific areas
Plan and manage site visits for key journalists to build media relationships and generate positive coverage
Design and run Freedom of Information requests where appropriate if you engage with the public sector
Get in touch with our strategic communications experts today