DEMYSTIFYING PR FOR CLIMATE FOUNDERS
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DEMYSTIFYING PR FOR
CLIMATE FOUNDERS
INTERVIEWED BY SCALING GREEN TECH
Adopter co-founders Katherine Keddie and Matt Jaworski sat down with Abigail Smith and James Clench, leaders of global PR agency Harpswood and the team behind Octopus Energy’s early comms strategy.
They break down what PR really means for climate startups - from when to invest, how to land coverage, what journalists are actually looking for, and why most press releases miss the mark. Drawing on experience across UK, US and European markets, they share lessons from their newsroom backgrounds and explain how to make complex tech understandable, visual, and relevant.