NEW ORBIT
SENDING NEW ORBIT’S SERIES A STRATOSPHERIC
BRIEF
POSITION NEW ORBIT AS EUROPE’S LEADING VERY LOW EARTH ORBIT (VLEO) SATELLITE MANUFACTURER
Raise its awareness and boost its credibility among investors, potential customers and space agencies. Build the profile of Anatolii Papulov, CEO and co-founder, and establish the team as the most talented and ambitious space business in Europe.
APPROACH
USE NEW ORBIT’S SERIES A FUNDING ROUND TO MAKE A SPLASH IN THE MEDIA
We used NewOrbit’s Series A to introduce NewOrbit to national, regional and trade journalists. The messaging focused on the importance and benefits of unlocking this new frontier in space for commercial satellites. We used Space X’s IPO to further drive interest in NewOrbit and position Anatolii as an industry leader providing expert commentary.
RESULTS
WE SECURED SIGNIFICANT NATIONAL AND SPECIALISED NEWS COVERAGE IN WEEKS
68 articles on NewOrbit’s £13.9m Series A with seven national, broadcast and regional hits including The Times, WSJ, Axios and BBC Radio Berkshire
Followed by 14 additional pieces in leading space and business outlets including SpaceNews, Payload, Tech.EU, UKTN and EU Startups
Newsjacked Space X’s IPO and provided commentary on orbital data centres resulting in further coverage in The Times, Daily Mail, and The Standard
Secured interviews with journalists at industry conferences resulting in a TV report about NewOrbit which ran on BBC South Today throughout the day
“When we started working with Harpswood, no one knew who we were. We'd never done any PR — no profile, no media relationships, nothing to build on.
Two weeks after they started, they'd landed our Series A announcement. They went past every target we'd set them, with coverage across tier 1 nationals and both of the major trade titles in our sector. The impact was immediate. Inbound candidate applications rose 53%, after a long stretch of struggling to hire. Commercial enquiries jumped. And people started telling us 'you're everywhere these days,' which, for a company nobody had heard of a few months earlier, is a strange and brilliant thing to hear.
It hasn't tailed off since the announcement either. They've kept landing tier 1 coverage in the BBC, the Financial Times and the London Standard.
What makes it work is how they operate. They integrated with us naturally, took the time to properly understand a very technical business, and turn feedback around fast. They'll always come onsite, and they take every opportunity to pull quotes out of us and find new angles. They've become a partner we depend on."