NEW ORBIT
SENDING NEW ORBIT’S SERIES A STRATOSPHERIC
BRIEF
POSITION NEW ORBIT AS EUROPE’S LEADING VERY LOW EARTH ORBIT (VLEO) SATELLITE MANUFACTURER
Raise its awareness and boost its credibility among investors, potential customers and space agencies. Build the profile of Anatolii Papulov, CEO and co-founder and establish the team as the most talented and ambitious space business in Europe.
APPROACH
USE NEW ORBIT’S SERIES A FUNDING ROUND TO MAKE A SPLASH IN THE MEDIA
We used NewOrbit’s Series A to introduce NewOrbit to national, regional and trade journalists. The messaging focused on the importance and benefits of unlocking this new frontier in space for commercial satellites. We used Space X’s IPO to further drive interest in NewOrbit and position Anatolii as an industry leader providing expert commentary.
RESULTS
WE SECURED SIGNIFICANT NATIONAL AND SPECIALISED NEWS COVERAGE IN WEEKS
68 articles on NewOrbit’s £13.9m Series A with seven national, broadcast and regional hits including The Times, WSJ, Axios and BBC Radio Berkshire
Followed by 14 additional pieces in leading space and business outlets including SpaceNews, Payload, Tech.EU, UKTN and EU Startups
Newsjacked Space X’s IPO and provided commentary on orbital data centres resulting in further coverage in The Times, Daily Mail, and The Standard
Secured interviews with journalists at industry conferences resulting in a TV report about NewOrbit which ran on BBC South Today throughout the day
